Public Relations Specialist (PR)
A public relations specialist is a person who manages the public image and reputation of a company or person. The role includes creating a strategic communication plan with the public, media, and partners to promote a positive image and handle potential crisis situations.
Salary
The salary of a public relations specialist can vary depending on experience and the employer.
Working hours
40 hours per week, but the hours may vary depending on the needs of the client.
Remote work possibility
Partially, depending on the employer.
Types of employers
In Romania, a PR specialist can work in different formats:
Public relations and communication agencies
Internal PR departments in companies
Public institutions
Non-governmental organizations
Media companies
Freelance PR work
Responsibilities
Create communication strategies to promote the image of the client, whether it is a person or an organization
Develop a communication plan with the press and respond to media requests
Write different types of communication and promotional materials
Monitor the public appearances and activities of the client
Manage the client’s online presence on social media and their website
Organize public events to support the client’s image, such as press conferences and launches
Manage potential crisis situations that may affect the client’s image
Sources: (1) + (2) + (3)
Skills
Communication and interpersonal skills
Verbal and written communication skills
The ability to adapt messages to different audiences
The ability to deliver clear and persuasive messages to a broad audience
Analytical and creative skills
Analytical thinking and the ability to assess the client’s circumstances and propose the most effective plan of action.
Creativity in coming up with various ideas that can be used in PR campaigns.
The ability to align the creative vision with the client’s business objectives and to maintain a big-picture perspective.
Organizational and adaptability skills
The ability to work under pressure and adapt to possible changes.
The ability to accept feedback, as well as analyze the public's reaction and discover ways to improve the communication strategy.
The ability to maintain a calm attitude in crisis situations.
The ability to work in a diverse team and efficiently organiza human and time resources.
Technical skills
Understanding social media and online marketing and media tools.
Basic IT knowledge and the ability to use digital instruments used in PR, such as data analysis tools.
Staying up to date with the latest technologies used in communication.
Sources: (1) + (2) + (3) + (4)
Qualifications
A person who wants to become a public relations specialist should:
Have a university degree (bachelor or master) in one or more of the following fields:
Communication and Public Relations
Journalism and Communication Studies
Administration and Business
Sociology
Political Science
Languages or Philology
Attend training courses and recognized certifications in public relations.
These can be an advantage, but it is sometimes possible to enter the job without them.
Sources: (1) + (2)
What else you can do
Participate in internships in communication, marketing, or PR departments
Volunteer in communication activities for non-governmental organizations or local events
Participate in student associations or university clubs by writing articles or managing communication channels
Take courses, workshops, career fairs, and conferences related to PR
Create a relevant online presence on social media and study recent PR campaigns
Sources: (2) + (4)
Did you discover an incomplete or incorrect information?
If yes, help us improve the platform.
Curious to discover other fields?
Browse through the entire list of fields and jobs, and discover the career that fits you the best.
-
Public Relations Specialists, My Next Move (1)
Public relations officer, Prospects (2)
Public relations officer, National Careers Service (3)
Marketing and Communications (including Advertising and PR), Oxford University Careers Service (4)